International Olympic Committee
Olympism365 Summit: Sport for a better world – Event
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The Olympism 365 Summit was the inaugural summit convening of global stakeholders committed to leveraging sport to drive social impact, aligned with the Olympic Movement's broader mission.
Held in Lausanne, Switzerland, the summit brought together international leaders from sport, policy, academia, development, and civil society to explore scalable solutions for peace, inclusion, health, and sustainability through sport.
Burson led the end-to-end process from establishing summit content and messaging, creation of the event look and feel, film, web and event social content.
The on the ground support included full tech and guest management, run of show and execution across all touch points. Our bespoke visual identity was created and rolled out across digital assets. Printed materials including badges, banners, stage backdrops and signage were designed.
The 2-day summit was livestreamed on YouTube with selected guest able to attend over 20 thematic sessions streamed across Zoom.
