Ford
Boot Brews
How do you make car boot capacity unforgettable?
Faced with a simple brief to create a memorable campaign showcasing the capacity of the Gigabox boot, we knew we needed an unexpected execution that went far beyond traditional automotive marketing to truly highlight the space.
The solution became what the press referred to as ‘As random a collaboration as it gets’. Partnering Ford with alcohol-free specialists Days, we developed the world's first beer brewed in a car. We created three distinct 0.0% beers specifically for three UK cities, highlighting the boot's capability while on the road.
To bring this to life, we produced a striking visual system merging both brands' aesthetics with the urban landscapes where the beers were born. This delivered an iconic ‘first’ across touchpoints ranging from large-scale event graphics down to individual stickers.
