Sanofi

How do you turn awareness into an experience?

To mark World Diabetes Day, we created an immersive branded environment that brought Sanofi and Beano together to spotlight Type 1 Diabetes and the critical importance of early detection.

We launched with a public pop-up event in Leeds on 14–15 November, designed to raise awareness within the local community. Despite challenging weather conditions, more than 200 visitors engaged with our experts, supporting staff, and on-site interactive assets over the two days.

Our Beano-themed trailer, inspired by the comic world of Rhymin’ Reema – who lives with T1D and helps communicate key information about the condition, including signs, symptoms, and the value of early diagnosis. Every detail of the space was carefully curated to deliver a polished, fully immersive environment featuring life-size character cut-outs, animations, video content, Sanofi educational materials, and interactive elements. The result was a family-friendly, engaging, and informative event designed to empower visitors with knowledge and awareness.