NICE
Happiness Index Reports – Digital Reports
How do you quantify happiness?
NiCE set out to uncover what drives customer happiness in a changing service landscape, first through the International Happiness Index 2024 and then the Global Happiness Index 2025.
The 2024 report examined how to balance AI with the human touch, while the 2025 edition explored how AI and automation can actively unlock consumer happiness.
Both reports transformed complex datasets into clear, engaging narratives. Data visualisation played a central role, turning research into digestible insights through interactive design, layered graphics, and intuitive visual hierarchy. The result was a suite of clear, design-led digital reports that made the insights easy to grasp while reinforcing NiCE’s commitment to a more human-centred, happiness-focused future for customer experience.
