Activision
Call of Duty
How can you create a launch with impact?
Call of Duty is one of the most hotly anticipated game launches of the year.
As in-person events made a comeback in 2022, we were asked to create a worthy media moment to attract titles and influencers – driving coverage whilst providing a unique experience.
We held the event in Amsterdam, one of the key locations in the game, transforming one of the city's most iconic event spaces into a series of activity zones. From keynote presentations with cinematic previews to gaming spaces, interview areas and hospitality spaces, we curated a five-hour press day for European media.
