Volvo
The art of packing
How can you promote your brand to new audiences?
By tapping into themes covered in lifestyle media Volvo hoped to reach new audiences. We hit on the subject of packing to talk about life moments such as holidays, camping, moving and shopping.
We wanted to demonstrate that there’s an art to packing successfully and safely. So, to support our editorial content, we created a series of stunning images and films that literally reimagined packing your car as an art form.
Meticulous planning and art direction resulted in a campaign that reflected Volvo’s premium brand whilst also imparting practical consumer advice.
